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    Ten reasons why your company should be using washroom advertising

    Washroom advertising is changing. There are many more modern and high tech options available now and we firmly believe that it’s a medium that’s worthy of proper consideration. Here’s why:

    1. It’s a very well-established medium. When we talk to clients it’s clear that some have the impression that washroom advertising is a new and untested medium. Nothing could be further from the truth. In fact, washroom advertising is a very well established form of advertising, with a long track record of success. Zoom Media created the first successful toilet ad back in 1997 in the States and since then big brands such as Sony, Uber, Nintendo and Unilever have seen the benefits it can bring to their businesses.
    2. It offers a wide range of creative possibilities. The other common misconception that people have is that washroom advertising just means posters on the back of stall doors or on washroom walls. Those are a couple of the options, of course, but there are many higher tech possibilities these days, from urinals with backlit static advertising displays to built in wireless video screens on dryers and urinals to mirrors that double as video screens.
    3. Get your message in front of a captive audience. Washroom advertising works well because you have a captive audience and your message does not get mixed in with other messages. A typical man will spend an average of 40 seconds at the urinal – that’s 40 seconds of undivided attention for your marketing message. There’s no option to turn the page, change the channel, or click through to another site.
    4. Talk to people when they’re positive about receiving advertising messages. Typically, washroom advertising gets your message in front of people at a time when they’re not expecting to see advertising, so are more open to receiving the information. People are receptive to washroom advertising and they like it. Studies show people have an overwhelmingly positive impression of washroom advertising. Our own research shows that 96% of people exposed to advertising via screens on a urinal were either positive or not bothered by it. They’re receptive to such messages at a time that they would otherwise have nothing else to do.
    5. Generate positive word of mouth. Done well, washroom advertising also generates a lot of positive word of mouth, so you get two bites of the cherry. Your customers see your ad, then they go out and tell their friends about it.
    6. High levels of recall. On average 75% of visitors to a restaurant, bar, nightclub or sporting venue will use the restroom and the typical customer will visit three times, offering multiple opportunities to get your message in front of them. This helps to explain why rates of recall are so high for washroom ads – research on Visutal urinals showed a recall rate of 90%, far higher than can be achieved by other more traditional advertising media..
    7. Washroom advertising is highly targeted. Washroom advertising offers the prospect of 100% effective gender-based segmentation – something that’s virtually impossible to achieve with any other advertising medium. You’re also targeting consumers who are already spending money, so you know that you’re talking to people who have disposable income to spend.
    8. Low cost and high ROI from campaigns. Washroom advertising is low cost when compared with other traditional forms of advertising. Not only are the ads themselves less expensive to run but the returns are typically better, generating much more attractive ROIs on campaigns.
    9. Very flexible – advertising messages can be changed in real time. Digital washroom advertising platforms such as Visutal allow you to change the ads you’re displaying remotely and in real time, offering flexibility and speed that’s not possible in more traditional advertising mediums. Stadiums and other sporting venues can promote their upcoming schedule of matches, season tickets, merchandise and other deals relevant to the audience for a particular match but just as easily switch to other messages for different audiences such as people attending a rock concert or conference attendees.
    10. Generate revenue via an additional revenue stream. Promote your own offers via washroom advertising screens or sell the advertising space to other advertisers and use the washroom screens as an additional revenue source. Plenty of advertisers can take advantage of the targeting possibilities offered by washroom advertising in pubs and clubs. For example, taxi and minicab operators such as Uber have used washroom advertising very successfully.

    In the current climate consumers are bombarded with media messages constantly throughout their day and the rise of habits such as second screening means that they’re often seeing ads and marketing messages from multiple different sources simultaneously. Traditional advertisers are finding that it’s harder than ever to achieve cut through for their messages. Indoor advertising, in particular washroom advertising, leads the way in alternative advertising approaches. Increasingly brands are finding that non-traditional advertising media are the ones that really work.

     

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    Lord Rupert Redesdale

    Lord Redesdale was the Energy Spokesman for the Liberal Democrats for the House of Lords 2000-2008 during which time he introduced many members’ bills in the area of energy and conservation.

    Lord Redesdale is the CEO of the Energy Managers Association (EMA). The EMA aims to promote the development of energy management and the career structure of Energy Managers in the British economy.

    In 2016, Lord Redesdale co-founded The Water Retail Company (TWRC) with Professor Jacob Tompkins. TWRC is a licensed retailer with a focus on water efficiency and reduction strategy for its customers.

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    Professor Jacob Tomkins

    Jacob is the the co-founder and CTO of The Water Retail Company. Jacob trained as a civil engineer with degrees from UCL and Imperial. He worked as an academic, was water lead for the National Farmers’ Union and freshwater advisor at Water UK. He set up and ran Waterwise the water efficiency NGO for over 10 years. He has developed EU water legislation and recently chaired a UK Govt task force on resilience in the water sector.

    He is currently writing two books for Wiley on water efficiency and water and behaviour. He is a visiting Prof at Exeter University and has an OBE for services to water efficiency.

     

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    Harvey Djangogly

    Harvey brings over ten years of experience designing, leading, and evaluating initiatives that engage individuals, households, and employees in sustainable living, and that motivate pro-environmental change. Harvey works with and advises public, private and civic sector organisations in the UK and U.S. and abroad, focusing in particular on his passion –sustainable water use and efficiency.

    Harvey believes in the dual approach of “behaviour change” harnessed with innovative technology to achieve the goals of meeting water and carbon footprint reduction targets. The FlowlessTM by WINT solution, epitomises Harvey’s philosophy by allowing customers to monitor their water use in real time, empowering them to save water by introducing efficiencies and most importantly preventing and detecting escape of water and leaks thereby providing water security to the client’s facility/workplace

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    Marcel Napflin

    Marcel Näpflin is a long-standing member of the management team of URIMAT Schweiz AG, a leading manufacturer of environmentally friendly products in the sanitary industry. As Director for Marketing & Sales and Member of the Executive Board, Marcel has been responsible for the international marketing and sales strategy and the worldwide expansion of URIMAT. Under his leadership URIMAT developed numerous worldwide patented product innovations which save water, improve hygiene and reduce carbon footprint in restrooms.

    In his role as Business Development Manager Marcel was responsible for the development and launch of URIMAT-CONNECT, a cloud-based digital advertising system built into multi-media waterless urinals which dynamically deliver real time advertising messages via the internet. Marcel is a graduate business economist and has commercial diploma in banking. After he started his professional career in banking he worked in various management positions in the Sporting Goods Industry. 

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    Marcus Rose

    Marcus Rose is Managing Director at Ecoprod and URIMAT UK. He is a fully qualified mechanical engineer by training & background, with many years’ experience in the construction industry especially related to mechanical, sanitary and washroom applications.

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    Robert Summer

    For the last 8 years Robert Summer – Head of International Sales and Marketing – has developed structured distribution network worldwide for CONTI+ brand. The products offer great benefit for washrooms and shower rooms for public, semi-public and health sector. Today, sustainability, hygiene and smartness are key to CONTI+ solutions. Robert lives the brand and its USPs and loves to support and motivate his team on a daily basis.

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    David Houslander

    David Houslander is Business Development Manager at Liquidline, the UK’s leading coffee, water and juice hydration provider for offices, car showrooms, gyms and more. He believes that business today is not just about being a profitable silo in itself, but also about how we contribute to society – and this is one of his passions, to work with industry, find new solutions that support productivity and employee happiness and welfare within the workplace. Business is a tough environment today and David believes in working together to bring better support and meaningful solutions to Liquidline’s customers.

    Liquidline today believes fundamentally that coffee and hydration play a really important role today within all workplaces, also in schools, further education and other organisations. It does not embark on selling a metal box, but through meaningful dialogue it understands its customer ‘needs’ and then offer up appropriate solutions to meet those identified needs and this naturally involves specialist and innovative equipment. This approach is in tandem with today’s high profile requirement for services to compliment the green credentials such as its ECO roast bean that assists business today aspire at great effort to attain green credentials, be it control of plastics, recycling, water usage and carbon footprint count.

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    Martin Roche

    Martin Roche is Managing Director of Orel e3, a subsidiary of the global Orel Corporation.  In the UK, Orel is a multi award winning provider of energy saving solutions with more than £9 million and substantial carbon savings to date for our customers.

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    A particularly enjoyable part of his job is engaging with the wider community. These include community interest groups and wildlife trusts supported by Grundon through the Government’s Landfill Communities Fund grants.

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    The management of a football stadium is by its very nature complex and requires a wide range of skills; with the complexities of league and cup games, working alongside key departments like the 1st team, keeping within budget and meeting the needs of key stakeholders.

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    Jonathan has an academic grounding in sustainable business practices having completed a Masters in Sustainability: Business, Environment & Corporate Responsibility. Since graduating, Jonathan has lead a project for the UN Environment Program in the Philippines as well as driving sustainability initiatives in a range of SMEs and larger organisations.

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