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  • Dynamically deliver real time advertising messages to your customers via the internet

    Enhance your customer experience with Visutal

    Visutal is a cloud-based digital advertising system built into multi-media waterless urinals. Using the Visutal technology, advertising clips are streamed to a 6.5-inch screen embedded in each urinal. The screens can be used to promote your own products and services, as well as carrying independent paid-for advertising.

    Visutal brings a unique facelift to washroom advertising, replacing traditional poster methods with stunning HD images on a full colour LED screen, ideal for either video or static advertising display, and all controlled via the cloud. Vistual urinals are an ideal medium through which to demographically target high footfall audiences in male washrooms in sports stadia.

    Visutal gives you complete control

    Visutal gives you complete control. You control the number of adverts and the duration of the clips. You can timetable changing content and target ads at specific urinals, all remotely via the cloud.

    • The average time spent at a urinal is 40 seconds
    • 5×8 second clips can be shown during a typical visit
    • 10,800 advertising clips can be shown each day
    • 90% of users recall the advertising message
    • 93% of users noticed the advertising display first

    The benefits of Visutal

    • Dynamically deliver media campaigns via the internet in real time
    • Promote events, news and offers
    • Advertise facilities reminders, special promotions or competitions
    • Integrate your social media feeds
    • Save up to 100,000 litres of water per urinal per year
    • Reduce cleaning and maintenance costs

    The Visutal Range

    Visutal can be used by a variety of market sectors to demographically target high footfall audiences in male washrooms throughout shopping malls, sports stadia, clubs, bars and tourists locations, to name a few.

    The screens can be used to promote your own products and services, as well as carrying independent paid for advertising.

    • The cost of upgrading can be spread over a payment plan
    • Benefit from a share of media revenue from this new channel
    • Improve the overall effectiveness of existing promotions and campaigns
    • Add innovative promotional space to related brands

    Benefits

    • Boost your advertising
    • Time your content to select targeted audiences
    • Control each unit or location individually
    • Create a NEW revenue stream
    • Increase brand awareness
    • Run promotions
    • Stream RSS and TV Feeds
    • Central CMS
    • Play .mov & Mpeg files

    How Visutal works

    URIMAT urinals are installed in many other sporting venues including Tottenham Hotspur's new stadium, Silverstone and HotelMK, part of the Stadium MK development and home of MK Dons.

    What users say about Visutal urinals

    High impact - 93% of users say that the advertising screen is the first thing they notice when using the urinal

    Positive impression - 96% say that advertising on the urinal is positive or they don't mind it

    Memorable messaging - 90% remember the message on the advert

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    Lord Rupert Redesdale

    Lord Redesdale was the Energy Spokesman for the Liberal Democrats for the House of Lords 2000-2008 during which time he introduced many members’ bills in the area of energy and conservation.

    Lord Redesdale is the CEO of the Energy Managers Association (EMA). The EMA aims to promote the development of energy management and the career structure of Energy Managers in the British economy.

    In 2016, Lord Redesdale co-founded The Water Retail Company (TWRC) with Professor Jacob Tompkins. TWRC is a licensed retailer with a focus on water efficiency and reduction strategy for its customers.

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    Professor Jacob Tomkins

    Jacob is the the co-founder and CTO of The Water Retail Company. Jacob trained as a civil engineer with degrees from UCL and Imperial. He worked as an academic, was water lead for the National Farmers’ Union and freshwater advisor at Water UK. He set up and ran Waterwise the water efficiency NGO for over 10 years. He has developed EU water legislation and recently chaired a UK Govt task force on resilience in the water sector.

    He is currently writing two books for Wiley on water efficiency and water and behaviour. He is a visiting Prof at Exeter University and has an OBE for services to water efficiency.

     

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    Harvey Djangogly

    Harvey brings over ten years of experience designing, leading, and evaluating initiatives that engage individuals, households, and employees in sustainable living, and that motivate pro-environmental change. Harvey works with and advises public, private and civic sector organisations in the UK and U.S. and abroad, focusing in particular on his passion –sustainable water use and efficiency.

    Harvey believes in the dual approach of “behaviour change” harnessed with innovative technology to achieve the goals of meeting water and carbon footprint reduction targets. The FlowlessTM by WINT solution, epitomises Harvey’s philosophy by allowing customers to monitor their water use in real time, empowering them to save water by introducing efficiencies and most importantly preventing and detecting escape of water and leaks thereby providing water security to the client’s facility/workplace

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    Marcel Napflin

    Marcel Näpflin is a long-standing member of the management team of URIMAT Schweiz AG, a leading manufacturer of environmentally friendly products in the sanitary industry. As Director for Marketing & Sales and Member of the Executive Board, Marcel has been responsible for the international marketing and sales strategy and the worldwide expansion of URIMAT. Under his leadership URIMAT developed numerous worldwide patented product innovations which save water, improve hygiene and reduce carbon footprint in restrooms.

    In his role as Business Development Manager Marcel was responsible for the development and launch of URIMAT-CONNECT, a cloud-based digital advertising system built into multi-media waterless urinals which dynamically deliver real time advertising messages via the internet. Marcel is a graduate business economist and has commercial diploma in banking. After he started his professional career in banking he worked in various management positions in the Sporting Goods Industry. 

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    Marcus Rose

    Marcus Rose is Managing Director at Ecoprod and URIMAT UK. He is a fully qualified mechanical engineer by training & background, with many years’ experience in the construction industry especially related to mechanical, sanitary and washroom applications.

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    Robert Summer

    For the last 8 years Robert Summer – Head of International Sales and Marketing – has developed structured distribution network worldwide for CONTI+ brand. The products offer great benefit for washrooms and shower rooms for public, semi-public and health sector. Today, sustainability, hygiene and smartness are key to CONTI+ solutions. Robert lives the brand and its USPs and loves to support and motivate his team on a daily basis.

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    David Houslander

    David Houslander is Business Development Manager at Liquidline, the UK’s leading coffee, water and juice hydration provider for offices, car showrooms, gyms and more. He believes that business today is not just about being a profitable silo in itself, but also about how we contribute to society – and this is one of his passions, to work with industry, find new solutions that support productivity and employee happiness and welfare within the workplace. Business is a tough environment today and David believes in working together to bring better support and meaningful solutions to Liquidline’s customers.

    Liquidline today believes fundamentally that coffee and hydration play a really important role today within all workplaces, also in schools, further education and other organisations. It does not embark on selling a metal box, but through meaningful dialogue it understands its customer ‘needs’ and then offer up appropriate solutions to meet those identified needs and this naturally involves specialist and innovative equipment. This approach is in tandem with today’s high profile requirement for services to compliment the green credentials such as its ECO roast bean that assists business today aspire at great effort to attain green credentials, be it control of plastics, recycling, water usage and carbon footprint count.

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    Martin Roche

    Martin Roche is Managing Director of Orel e3, a subsidiary of the global Orel Corporation.  In the UK, Orel is a multi award winning provider of energy saving solutions with more than £9 million and substantial carbon savings to date for our customers.

    Martin has developed two brand offerings for the UK: Lights4Sport and Go2Green.  Lights4Sport provides class leading LED indoor and external sports lighting solutions from grass roots up to Football league standards with modern controls.  Go2Green integrates heat pumps, solar PV, battery storage, insulation, infrared heating, LED lighting and Ecoprod water saving products and technologies to provide turnkey solutions to Save Cash & Carbon.            

     

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    Anthony Foxlee-Brown

    Anthony is Head of Marketing and Communications at Grundon Waste Management, the largest family-owned supplier of integrated waste management and environmental services in the UK.

    As part of Grundon’s leadership team, Anthony develops marketing and communication strategies to promote the Grundon brand, as well as engaging with customers and their employees to help them meet their sustainability goals, encourage recycling and drive waste management best practice.

    A particularly enjoyable part of his job is engaging with the wider community. These include community interest groups and wildlife trusts supported by Grundon through the Government’s Landfill Communities Fund grants.

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    Dane Vince

    Dane Vince is the General Manager at the world’s greenest football club, Forest Green Rovers, where he manages and coordinates a variety of key functions, including operations, commercial, grounds and stadium management.

    He has worked in a range of industries, including small specialist manufacturing, events sales and management, and most recently, the sporting industry, building up a diverse set of skills and experience along the way.

    The management of a football stadium is by its very nature complex and requires a wide range of skills; with the complexities of league and cup games, working alongside key departments like the 1st team, keeping within budget and meeting the needs of key stakeholders.

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    Jonathan Withey

    The Planet Mark is a sustainability certification which recognises continuous improvement in organisations, encourages practical action, and builds an empowered community of like-minded individuals.

    Jonathan joined The Planet Mark because he believes in the importance of effective measurement, engagement and communication in sustainability. He helps organisations build positive brands and make progress on their sustainability journeys as society transitions to a more sustainable way of living.

    Jonathan has an academic grounding in sustainable business practices having completed a Masters in Sustainability: Business, Environment & Corporate Responsibility. Since graduating, Jonathan has lead a project for the UN Environment Program in the Philippines as well as driving sustainability initiatives in a range of SMEs and larger organisations.

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